Question : Don't I have to login to see the dashboard?
Answer : You will be automatically emailed a link to your dashboard which you can view.
Question : What if I really want a password so that my startup data is not seen by people outside the company?
Answer : For the FREE dashboard we don't provide password protection, but you can upgrade and get security enabled for your dashboards. See pricing information here.
Question : Help me understand, I have to collect the information from different systems (like google analytics) and manually type into the Excel ? Why can't you automate that ?
Answer : Our key objective for the initial release was to get a useful dashboard FAST being agnostic of where the data came from. We know there are companies who connect to different APIs but they charge a shit load of money too. But we are not stopping you from automating the creation of the excel file. To be honest, we will build the APIs if you folks are ready to pay for it ;).
Question : What metrics do you cover in your SaaS dashboard?
Answer :The top 5 key metrics we use for our company on a weekly basis are :
Question : The data is aggregated in weeks in the template your provided, any reason why you are tracking weekly ?
Answer : We don't believe in obsessively watching metrics everyday. We plan for the week and execute daily. There are some metrics we look at on a daily basis like Visitors. To monitor our company's progress we will believe in weekly metrics. Again, its up to your organization / company on what you think is the right aggregation level. We know some companies who even do this on a monthly basis.
Question : Can I drill down to daily statistics ?
Answer : We don't have drilldown enabled yet but we are planning to add that feature in the next couple of weeks. Again, this would mean you will have to store data in days in your excel document instead of weeks. The real question is - is it worth the effort at that point. We think this would have to be automatically sourced (API driven) at that point.
This SaaS Startup KPI Dashboard contains Metrics we use on a Weekly basis to monitor our startup growth.
The top 5 key metrics we use for our company on a weekly basis are :
The key is to let the outside world know you exist and this is the first set of data we look at on a weekly basis.
This metric helps you understand how many signups are converting to paid customers.
Our current model doesn't charge the customer every month but instead charges for datasets which cross a size threshold. But most SaaS companies the metrics below applies because of their subsrciption model:
*Please note that the y-axis above is in ($)
The lower the CAC, the better. But to get a boost to your customer base you need to spend money on marketing and sales
We usually use a blended CAC (the amount of money spent on marketing and sales for each signup).In the chart below, we have done something unique - we have added a secondary y-axis to show how many months it takes to recover that CAC $s.
How much money do you have?. What is the run-rate?. Those are answered by the chart below.
On top of all basic chart types supported we have Infographic type Visualizations which makes your Dashboard more sexier by calling out certain attributes like Gender, Income, Likes etc through Infographic styled visuals
Setup filters or drilldowns for any field you want and dynamically interact with your Dashboard through Pre-set filters and drilldowns OR by clicking on a specific element in the chart.
Upload multiple version of the data and compare datasets (slices) based on different dimensions
Create Tabs to group related charts together to help with creating a better presentation.
You can replace empty or null data and make your charts look better
Sort data as with functions like Top 10, Top 5 ascending and descending. Group multivariables in one stacked chart.